Auto Statistics

Automotive advertising statistics encompass a wide range of data points that shed light on consumer behavior, trends, and the effectiveness of advertising strategies within the automotive industry.

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Stats that matter

In 2021

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Digital ad spending for the automotive sector in the U.S. exceeded $14 billion

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80% of car buyers use search engines to research their options before making a purchase

Nearly

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of car buyers are influenced by online reviews when making purchase decisions.

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Of car shoppers say that watching a video of a vehicle influenced their decision.

Digital Ad Spending: The automotive industry invests significantly in digital advertising. For instance, in 2021, digital ad spending for the automotive sector in the U.S. was exceeded $14 billion.
Mobile Influence: Mobile devices play a crucial role in automotive research and purchases. Around 71% of car buyers used a mobile device during the car-buying process, emphasizing the importance of mobile-optimized ads and websites.
Search Engine Dominance: Search engines are the starting point for many car buyers. Approximately 80% of car buyers use search engines to research their options before making a purchase. Intelligent ads with high relevance will get better position, and more engagement in both paid search and organic results.
Video Advertising: Video content is highly influential. According to research, about 84% of car shoppers say that watching a video of a vehicle influenced their purchasing decision. Curated and manufacturer compliant ad messages are the key to optimum impact and fund reimbursement.
Social Media Impact: Social media platforms are increasingly important in automotive advertising. Around 75% of car buyers say they are influenced by social media posts when making a vehicle purchase. Automated feed ads supply users with constantly updated ads that are curated to their interests.
Online Reviews: Reviews heavily influence buyer decisions. Nearly 93% of car buyers are influenced by online reviews when making their purchase decisions. Integrated reputation solutions make gathering more reviews and feedback a breeze. Website widgets serve up the great reviews during the shopping cycle to build confidence with the dealer.
Targeted Advertising: Personalized and targeted ads are crucial. Around 60% of consumers say they're more likely to consider or purchase a vehicle if the marketing message is personalized. Long-tailed search terms yield high conversions. Optimized data provides a custom ads resulting in more conversions.
Online Marketplaces: Automotive marketplaces are popular. More than 60% of car buyers use third-party sites or automotive marketplaces to research and compare vehicles. The DealerJazz Portal provides a third-party experience with first-party control. They're your shoppers, you should keep that data for yourself. Optimized call to actions outperform OEM platforms and generate more leads.
ROI from Digital Marketing: The ROI from digital marketing efforts in the automotive industry can be substantial. It's estimated that for every dollar spent on online advertising, dealerships can see an average return of $2.50 in gross profit.
Transition to Electric Vehicles (EVs): As the market for electric vehicles grows, advertising strategies are adapting. Studies show that consumer interest in EVs is increasing, with more searches and interest in electric and hybrid vehicles. As you build your inventory with more EVs, your ads should reflect that inventory proportionally without the need for any manual adjustment.
Conversion Rate Optimization: Improving conversions on your website just 1% will lead to an average of 50-100 more leads per month. Driving traffic to your site is one thing, but finding a partner who understands the entire process from interest to conversion is far more important.
Easier trade pathway for the customer: By utilizing trade valuation tools with simple user experience, you're likely to generate far more interest leads than using a complex "offer to buy." In most cases, a customer just wants to know if they have potential equity before committing to the sales process. Advanced and automated trade tools will generate the highest quality leads with automated text messages and capture the most important data for your CRM without being a frustrating process for the customer.