Auto Statistics

Automotive advertising statistics encompass a wide range of data points that shed light on consumer behavior, trends, and the effectiveness of advertising strategies within the automotive industry.

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Stats that matter

In 2021

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Digital ad spending for the automotive sector in the U.S. exceeded $14 billion

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80% of car buyers use search engines to research their options before making a purchase


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of car buyers are influenced by online reviews when making purchase decisions.

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Of car shoppers say that watching a video of a vehicle influenced their decision.

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2024 Essential Automotive Industry Report

August 2023