A better reputation will boost SEO
Most people are familiar with the term SEO, but don’t realize that a few reputation tricks to boost SEO will go along way. SEO is an acronym that stands for Search Engine Optimization, and it describes the tactics and guidelines used to provide common search engines (Google, Bing, Yahoo, etc.) with data and structure that helps them locate information on your website. Search engines then use that data to serve results to users searching for information online.
Google dominates the online search results usage (approximately 92%)
SEO in practice, is the effort to improve search result position, so your website can be found higher in the organic search results pages, leading to more site traffic, conversions, and ultimately sales or visits to your physical location. Since Google dominates the online search results usage (approximately 92%), most SEO tactic are focused on relevance to Google.
Paid search advertising is separate category for online visibility, but equally important. While SEO does not necessarily affect the pay-per-click ad strategy, some similarities exist between organic improvement and paid ad performance, mainly the occurrence of content relevant to the original user search. Google knows that serving up organic recommendations for website destinations that have little to do with the search query is going to lead to a poor outcome for the user, which is why having relevant content is always a key factor in SEO.
Google is the major force in determining local ranking
According to the search giant themselves, “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.”
Why Reviews Are Relevant – Of the 3 factors explicitly mentioned for improving local ranking, relevance is directly affected by your reputation. Reviews (and how you respond to them), are some of the most relevant content items available to help improve SEO. Your response is equally critical. Google outlines impact of reviews on their own Google Business Profile Help section: Click Here
1. Manage & Respond To Reviews
Respond to reviews that users leave about your business. When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.
2. Responding Adds Relevance
As outlined above, responding to reviews is powerful for SEO. When responding to reviews you have the power to boost relevance by adding relevant keywords or citations. Best of all, Things Up AI curates SEO optimized responses you can use or customize. Respond in seconds with SEO boosted content.
3. Control The Narrative
Responding also ensures you thank happy customers and do right by unhappy ones. Responses are also very helpful in letting readers know that the review may have been left by mistake, or is irrelevant to your business. Although reporting a false or misleading review is always encouraged, there is no guarantee it will be removed, so addressing every reviews is an essential part of a solid SEO strategy.
4. Lower Cost For Paid Ads
It’s true, better SEO reduces your paid ad spend. In fact there are a list of ways that reviews improve paid ad results, and lowering costs is just one of them. Good reviews lead to better click thru rates (CTR), improve quality scores, and get better ad positions.
5. All Industries Benefit
Regardless if your business is in retail, industrial, commercial, or non-profit, you will achieve better SEO by improving your reputation. Things Up has custom programs for any industry type, professional service, or non-profit, and the results of your improved reputation will have immediate and beneficial impact for visibility, website traffic, conversions, leads, donations and sales.