Are you ready to learn how Amazon changed business reputation?
Amazon has done an amazing job training us all on how to shop for just about anything. Amazon has changed consumer behavior. Especially when it comes to feedback, ratings and reviews. If you are like most people, after you search for whatever it is you are looking for, the next two things you do is check the box for Prime Delivery and then sort by 4-star reviews or higher. From this, 80% of all purchases on Amazon come from the first page!
You’re probably wondering, what does this have to do with you and your business that is not on Amazon. Reputation management statistics show that 82% of consumers will read online reviews about a local business. Because looking for a review is the first step most of your target audience will take, you need an exceptional online reputation to convert searchers into leads and ultimately sales.
Amazon itself provides all it’s sellers with powerful tools to build awareness, trust and boost sales by inviting trusted reviewers in the Amazon store to post authentic customer reviews. This is built into the DNA of the platform and ensures it’s seller’s curate relevant and recent buyer insight with tools like Vine. It’s one of the most important ingredients in the Amazon formula of success. The good news is, your business can implement a similar strategy right now.
Stats To Think About
- 82% of consumers will read online reviews about a local business
- Only 13% of small businesses ask for reviews
- 92% of online users choose a local business with a positive online reputation
- 87% of small businesses leave their reputation to chance
“75% of customers are willing to provide reviews but are only likely to do so if it’s easy for them”
Build Trust With Positive Reviews
Approximately 92% of online users choose a local business with a positive online reputation. Do you know what your reputation is? Are you taking proactive steps today to ensure you have positive and recent feedback with either Google or Facebook reviews? Consumers will read on average 10 reviews before making a decision on which company to choose. It’s not only important to have positive reviews, but you should make sure you consistently get them. Getting new reviews is important because 73% of potential customers think reviews older than three months are irrelevant.
No Time To Waste
You are probably thinking to yourself you do not have the time to implement an online reputation strategy. You are barely keeping up with the day to day grind of handling the business that is coming your way. Don’t worry, you are not alone. Only 13% of small businesses ask for reviews! It is hard to believe that 87% of small businesses leave their reputation to chance. This is like going out on a sailboat without a rudder or sails. You are allowing the elements to dictate where you end up. Chances are, it won’t be in a good place!
Where Do You Stand?
When was the last time you did a Google search for your company? Do you even know what your Google or Facebook review rating is? What are customers saying about your company’s product or service? Are you taking the time to thank customers for their reviews or address any negative reviews to show other potential customers you are on top of your game?
Improving Your Reputation Matters
Enhancing your online reputation with positive reviews will increase your website traffic and generate leads. Simply put, the more positive reviews you have, the more it helps your website rank. When you start to get a wider reach with the reviews you get on your website, it positively impacts online profiles associated with your business too. More reviews also increase exposure for your Google Business Profile. The more Google Local Services reviews you have, the more Google will trigger your ads for potential customers.
Moving Forward Is Easy!
All of these questions can be overwhelming, and rightly so! The good news for you is, there are some affordable, easy-to-setup and powerful reputation and feedback management tools available. These tools will help you proactively take control of your online reputation and generate more reviews. 75% of customers are willing to provide reviews but are only likely to do so if it’s easy for them. This is exactly what our customer experience platform will do for your customers.
Do not leave your online reputation to chance!